Every business needs to build brand awareness to be successful. There are many different marketing tactics that can be used to accomplish this goal. Many of them are focused on the internet, such as using social media or video marketing. However, there are still many great tools outside of the web that can be used to build brand awareness.
After all, companies have been building brand awareness long before the internet even existed. Some of the same techniques that worked over half a century ago are still viable today. Billboards, radio, advertising on buses, and advertising on taxis. As a matter of fact, taxi advertising is still one of the best ways to build brand awareness if you live in a heavily populated city.
Why use taxi advertisement and which company should you rely on? These are important questions you should ask as a business owner. First, look at the many benefits associated with taxi advertising.
Benefit 1: Extremely Cost Effective
Of all the traditional advertising possibilities mentioned earlier, taxi advertising is easily the most cost effective. It may not be quite as cheap as placing a digital advertisement on a web page, but it is more likely to be seen by a great number of people in a busy city.
It is far more cost effective than placing advertisements on billboards, on the radio, and especially on the television. There is also very little work involved. You simply create the desired advertisement and then you work with a taxi advertising company to have the advertisements placed on taxis. Renting the space on the taxis is never expensive.
Benefit 2: High Visibility
Advertisements on the internet have the potential to be seen by a lot of people. That potential is not always reached. Taxi advertisements, on the other hand, are in front of crowds of people all day long. Anyone who moves about in a big city is going to see a handful of taxi advertisements before they can even cross the road.
These advertisements place your brand in front of thousands of people every day. This quickly and efficiently builds brand awareness. Next, people begin searching for you online or contacting you for services.
How to Plan Your Campaign
It should be obvious that taxi advertising is a great way to build brand awareness in a large city. The next question is how do you build a strong campaign for your advertisements? You can take a few cues from some of the market leaders. Ubiquitous Taxi Advertising, in London, has been in the taxi advertising game for a long time and have even pioneered many advances in this form of media, and have worked with clients of all sizes, including Microsoft and Vodafone.
One of their more interesting features called CabConnect was launched in 2013. It delivers free Wi-Fi to UK taxis. At the same time, it also delivers branded messages directly to the passengers of the taxi. The passengers get to enjoy free Wi-Fi, and companies get to place their message with the passenger at an extremely affordable price.
So your campaign may involve many different media, not just taxicabs. As many advertising agencies will recommend, combining multiple forms of media into your campaign can create a synergistic effect, where the effect of the result is greater than the sum of the parts.
Hiring an agency to coordinate the various elements of your campaign can give you the benefit of a multi-media marketing strategy. But for those businesses on a budget, many taxi advertisement agencies do have fairly developed in-house ad departments, who are expert at coordinating multi-media campaigns and media buys.
Are There Other Options?
Sure, there are plenty of options when it comes to media for branding your business. The important thing is to focus on your chosen form of media and fully explore the benefits it can offer. Although it is only one media option, a well-planned taxi ad campaign can help you drive your brand awareness off the charts!
