If you’re a real estate agent, then you probably have excellent communication skills. You thrive in a person-to-person environment, giving you the opportunity to connect with prospective clients and get to know them at a more personal level. But to survive in today’s tough market, you must extend these skills to the online world. Leveraging social media can help you reach your target audience and grow your business. This guide will help you set up your social profiles to expand your real estate marketing efforts.
Choose The Right Social Channels
There are numerous social channels you can use, but not all of them prove to be worth your time. The best thing to do is to determine where your potential clients spend their time online. This entails experimenting a little bit until you find which platforms provide the best results. Also, keep in mind that different platforms require different strategies. What works on Facebook may not necessarily work on Twitter.
Set Up A Business Page/Account
One of the biggest mistakes most real estate agents make is in using their personal accounts to market their services. You don’t want to do this because it lacks professionalism. It’s much better to set up a separate business account. Not to mention, business accounts or pages usually have additional functionality which can prove useful in your promotional efforts. For example, a Facebook Page gives you access to insights and allows you to hold contests.
Stop Over-Promoting
This might seem counter-intuitive, but it can make a huge difference in your campaigns. If all you do is post things like: “homes for sale”
leading to your listings, your followers will start to lose trust in you. A good rule of thumb is to post 80% of your posts about customer interests, lifestyle in your neighborhood and other relevant information. The remaining 20% is all about your real estate services. This way, you can be better viewed as a credible and trustworthy agent in your area.
Also, remember that when posting your listings, do not hesitate to include important details such as the number of bedrooms and bathrooms, the address, key selling points and the price. However, do not simply enumerate. You should add a personal touch, like creating a story that enables prospective buyers to imagine what it’s like to own the property.
Engage With Customers
Think of the different ways you can engage with your audience. Online consumers simply love communicating with brands and service providers on social media. If you fail to respond to their questions or any feedback, this can be taken as a sign that you’re taking them for granted. Build a good reputation by answering their questions, addressing their concerns and providing assistance to help them come up with an informed decision.
By following these tips, you should be able to effectively leverage social media and get new clients. Remember that it isn’t all about shoving your listings in front of your followers. The key is in building genuine relationships with them, enabling you to earn their trust and increase the chances of them choosing you as their real estate agent.
