LinkedIn isn’t a new social media website, but it’s still not as common as Facebook or Twitter. Heralded as the Facebook for businesses, LinkedIn makes it possible for a business to provide transparency in regards to their resume and also connect with potential new customers. In essence, it’s a social media website for businesses to connect with one another.
If you’re interested in LinkedIn as a resource, consider setting up an account today. It’s simple and free! After you’ve set up an account, use our tips to get the most out of this free but valuable resource.
Ten Tips for LinkedIn Users:
Completely fill out your user profile – If you don’t fill out your profile, you leave viewers wondering and guessing what exactly you do.Complete the profile as thoroughly as possible so you’ll leave no questions in your viewers’ heads.
Connect with others – Don’t be afraid to reach out to others. There’s enough business to go around for everyone. Even if you’re concerned about linking or following other businesses that do exactly what you do, if you reach out to them and establish yourself as trustworthy, the rewards can be beneficial.Who knows? Maybe your competitor will be overrun with business and might need to offload some clients onto someone else. Would you rather it be you or the next guy in line?
Establish a powerful presence – You can do this by creating compelling and valuable content on your account. Make sure you create valuable information that people will want to share or link back to.No one wants to share junk!
Tell people what you do – So you created your account and filled out your profile, short of reading your profile, will people know what services you have to offer or what exactly you do?If you answered yes, skip this section. If your answer is no, keep reading. If you haven’t done so already, create a service and a product page that is thorough and detailed. Tell your potential viewers what you do, and why they should consider you for their next project. Maybe consider attaching a ‘resume’ of sorts so you can show off some previous work.Don’t be afraid to a little cocky, people love confidence!
Create a ‘Careers’ page- Why? Because LinkedIn is quickly replacing job seeking sites with fervour. If you create a careers page and keep it updated regularly,You may find a hidden gem (an incredibly talented applicant) who meets your job description, who you would have otherwise overlooked.
Don’t be so full of yourself – We know, we told you to be a little cocky earlier; but don’t be so cocky that you won’t recommend or reach out to other companies who do the same thing you do.Remember our earlier tip about a similar company needing to offload excess clients? Well one of the best ways to gain access to these extra potential clients is regularly recommending other services that you think do a great job.Not only will this establish trust, it can also lead to more visitors to your website and profile!
Use SEO to your benefit – SEO is not dead; in fact, it’s very much alive! Despite having little control over LinkedIn, you can still SEO optimize your business pages and content so you can get the right visitors flooding your website.
LinkedIn is often an overlooked resource that can be used to enhance your web presence and also promote your business, whether it’s online or offline. It’s a free resource that doesn’t take much time to set up, so you shouldn’t waste time today. If you don’t know how to set up a LinkedIn account or need help, enlist our services to get you going in as short time as possible.
